SEO Help Center & Docs Architecture

Architect an SEO-optimized help center / documentation site for [PRODUCT_NAME] that captures support searches on Google and reduces tickets. --- 🎯 GOALS Rank for: [how to {action}], [PRODUCT] tutorial, [PRODUCT] integration [X], troubleshooting [ERROR] Audience: [END_USERS | DEVELOPERS | BOTH] --- 📐 INFORMATION ARCHITECTURE Top-level collections: 1. Getting Started (5–8 articles) 2. [CORE_FEATURE_A] guides 3. [CORE_FEATURE_B] guides 4. Integrations (one page per integration) 5. Billing & Account 6. Troubleshooting / Error codes 7. API Reference (if dev) — separate subtree 8. Changelog (indexable? yes with dates) Deliver: - Full URL tree /docs/... - Category descriptions (indexable intro 150 words each) - 30 article titles with target KW + search intent - Priority publish order --- 📝 ARTICLE TEMPLATE Per article spec: - Title (H1) = exact match query variant - Meta description - Estimated read time - "Last updated [DATE]" + "Applies to: [PLAN]" - Structure: Problem → Steps (numbered) → Verify success → Related articles - Video embed placeholder? - FAQ at bottom (3) for schema --- 🔍 TECHNICAL SEO - Breadcrumbs schema - Article schema - Sitemap segment /docs - Canonical for duplicate UI paths - Search within docs (on-site) — noindex search results - Internal linking: every article links 3 related + parent category - Glossary page for product terms (link magnet) --- 📈 SUPPORT DEFLECTION METRICS Track: organic clicks, ticket volume per article, CSAT on article Output complete IA tree + 5 fully outlined sample articles (Getting Started, 2 features, 1 integration, 1 error code).