Real Estate Listing Description

Write a property listing description a buyer can trust. Specific beats adorable. PROPERTY Type and beds/baths: [FACTS] Square footage and lot, if I have them: [NUMBERS] Price: [PRICE] Neighborhood: [NAME AND WHAT IS ACTUALLY NEARBY IN MINUTES] The three features that are real: [LIST] The flaw a showing will reveal: [STAIRS, ROAD, LAYOUT, AGE] What I must not imply: [SCHOOL QUALITY CLAIMS, "SAFE AREA," RENOVATIONS THAT WERE NOT PERMITTED] Fair housing: describe the property, not the buyer I hope for. WRITE 1) Headline, under 80 characters, with a fact not a pun. 2) Description, 180–220 words. Open with the feature a buyer cannot get from the photo count. Then the layout in walking order. Then the flaw, in plain words, so the showing is not a surprise. 3) Bullet facts for the MLS fields I named. 4) Words to delete from my draft if I pasted one: [PASTE OR "none"]. Flag any fair-housing risk (steering, family status, religion, "perfect for" a protected group). Do not say "cozy" to hide a size. If it is small, give the measurement.