Product Naming Workshop

Run a naming pass for a product or feature. Names should be sayable, spellable, and not a trap. THING What it does: [DESCRIPTION] Who it is for: [AUDIENCE] Words that must not be in the name: [LIST] Names already rejected and why: [LIST] Tone: [PLAIN | COINED | METAPHOR] Languages it must not break in: [LIST OR "English first"] Domain or app-store need: [YES | NAME ONLY] DELIVER 1) The test: a person should hear it once and type it. Say that, then obey it. 2) 15 names in three directions (descriptive, suggestive, coined). For each: pronunciation, the failure (generic, rude in [LANGUAGE], already a famous product, hard to spell), and a one-line rationale. 3) A shortlist of 5. For each, the sentence a user would say: "I used ___ to ___." 4) A clearance checklist I still have to run: trademark search, domain, app store, handles, and the internal code name so we do not ship the code name by accident. Do not present a pun as the safe choice. Do not use a misspelling to get a domain.