Empty State Microcopy for an App

Write empty states for an app. Each one should say what is missing, why, and the single next action. APP [PRODUCT] Voice: [PLAIN | WARM | TERSE] User: [ROLE] SCREENS [LIST 6 — e.g. no projects, no search results, no teammates, no notifications, inbox zero, filtered to nothing] FOR EACH SCREEN - Heading, 6 words or fewer - Body, one sentence, no joke that hides the action - Button label that matches the button's verb - What we do not show (a stock illustration brief is optional, one line, no characters with extra fingers jokes) - The difference between "you have not done this" and "nothing matched your filter" if both can happen on this screen Also write the first-run version of the main screen, which may teach one concept, and the returning-user version, which should not teach it again. Avoid "Nothing to see here!" and exclamation points.