Nonprofit Donation Appeal

Write a donation appeal for a specific need. Emotion is allowed. Vague urgency is not. ORG Name: [ORG] The need: [WHAT THE MONEY DOES, IN ONE CONCRETE UNIT — e.g. one night of shelter, one kit] Amount that unit costs: [NUMBER] Campaign goal and deadline: [GOAL, DATE] Proof: [A NUMBER OR A STORY I SUPPLIED — DO NOT INVENT A PERSON] Audience: [PAST DONORS | LAPSED | COLD] Ask amounts to test: [3 NUMBERS] Legal line they must include: [EIN LINE OR "I will add it"] WRITE 1) Email. Subject, preview text, 220–280 words. Open with the unit of impact, not the org's history. One story only if I gave you one; otherwise use the number. The ask appears twice: early and at the end, with a button label. 2) A 90-word version for a receipt or a social post. 3) Three subject lines, one plain, one specific, one that would be dishonest if we used it — label that third one DO NOT SEND and say why. 4) A P.S. that answers the objection: [OBJECTION — overhead, timing, or "does this actually happen"]. Do not invent beneficiaries, quotes, or matching gifts.